The rumors of Facebook’s trillion-page view month may be greatly exaggerated. The Google-owned ad network found that Facebook received approximately 870 million unique visitors in June and 860 million in July, exceeding the known number of users by more than 100 million.
Each visitor averaged approximately 1,160 pageviews in July and 40 per visit — enormous by any standard. Time spent on the site was around 25 minutes per user.
Facebook did have the highest number of worldwide page views in June, according to comScore’s research, finishing with 457.4 billion. That’s a long way from 1 trillion, but still eclipses second-place Google’s 268.7 billion June page views. Microsoft, with 90.2 billion, and Yahoo, with 90.1 billion, round out the top four top Internet properties in terms of June page views, according to comScore.